Black-owned businesses have traditionally thrived on offline word of mouth marketing.  However, social media and digital marketing platforms enables black businesses to level-up their word of mouth marketing plans. One of the most powerful strategies to spark word of mouth activity is using a referral program.  A formalized referral program …

he advent of social media is probably the most important thing that has happened to word of mouth marketing since the telephone was invented. Never before has it been so easy for people to discuss and recommend products and services to their friends and family. The opposite is also true …

he concept of “word of mouth” (or WOM), the simple act of one person sharing something with others, has been around since the dawn of business. Word of mouth marketing is an attempt to influence and encourage this phenomenon, getting consumers to talk about a brand and recommend it to …

Facebook is a social network that continues to grow and has developed into not only a way for people to reach out and connect with friends and family, but it has also become a powerful marketing tool for businesses. Being the one of the go-to marketing platform for business means …

A chamber of commerce is a local business network designed to help business owners in the same town or area connect with one another. The overall goal of local chambers is to help support local businesses and to improve the community. Chamber Services Build Stronger Businesses Chambers work to further …