Social Media Icons

Word of Mouth Marketing with Social Media for Black-owned Businesses

Angela H. Byrd

[dropcap]T[/dropcap]he advent of social media is probably the most important thing that has happened to word of mouth marketing since the telephone was invented. Never before has it been so easy for people to discuss and recommend products and services to their friends and family. The opposite is also true […]

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The Importance of Word of Mouth Marketing For Your Business

The Importance of Word of Mouth Marketing For Your Business

Angela H. Byrd

[dropcap]T[/dropcap]he concept of “word of mouth” (or WOM), the simple act of one person sharing something with others, has been around since the dawn of business. Word of mouth marketing is an attempt to influence and encourage this phenomenon, getting consumers to talk about a brand and recommend it to […]

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email-list-building

7 Ways to Grow Your Email List

Louis Byrd III

[dropcap]T[/dropcap]he value of an email list cannot be understated. Often times, an organization’s list is its most valuable asset because it opens them – and the partner organizations they partner with – up to warm prospects that become conversions. Email lists can grow to be quite valuable, over the course […]

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To have successful social media page one thing you need to do is provide value

Why You Need to Provide Value to Have a Great Social Media Page

Louis Byrd III

The One Thing You Need to do to Succeed [dropcap]W[/dropcap]ant to build a big social media page with thousands of followers? Hoping you can use this to build awareness for your brand and drive traffic and sales? Great! But if any of that is going to happen, then you need […]

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Business blogging

Four Reasons Why Blogging Is Important For Your Business

Louis Byrd III

Why is blogging a good strategy? Regardless if you are a small business or a national company, blogging is integral to your online marketing strategy. A blog enables you to build trust by being a source of information and provide another source to deepen the connection with your customer. Blogs […]

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5 Powerful Reasons To Use Video To Get More Customers

Louis Byrd III

According to a report from HubSpot Research, more than 50% of consumers want to see videos from brands … more than any other type of content. Video is useful for more than entertainment, too. Video on landing pages is capable of increasing conversion rates by over 80%, and the mere […]

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5 Digital Marketing “Must Haves” to Grow Your Customer List 

Angela H. Byrd

[dropcap]M[/dropcap]any small businesses do not have a digital marketing plan.  In order to build and grow successful businesses small businesses need to invest in digital marketing.  According to the 2016 Small Business Technology Impact Study, small business should have a business website and social media involvement. Here are five (5) […]

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Male Small Business Owner

5 Essential Marketing Supports for Black Business Owners

Angela H. Byrd

Being in business FOR yourself can be very fulfilling.  But, it can also be very challenging and often times very lonely.  However, you don’t have to be in business BY yourself! Savvy entrepreneurs know that they need support, connection and community in order to succeed in business.   Our membership site, […]

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