Saturday, September 23 2023

Incentivizing Word of Mouth Marketing Through a Referral Program

Angela H. Byrd

Black-owned businesses have traditionally thrived on offline word of mouth marketing.  However, social media and digital marketing platforms enables black […]

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Word of Mouth Marketing with Social Media for Black-owned Businesses

Angela H. Byrd

[dropcap]T[/dropcap]he advent of social media is probably the most important thing that has happened to word of mouth marketing since […]

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