Incentivizing Word of Mouth Marketing Through a Referral Program

Angela H. Byrd

Black-owned businesses have traditionally thrived on offline word of mouth marketing.  However, social media and digital marketing platforms enables black businesses to level-up their word of mouth marketing plans. One of the most powerful strategies to spark word of mouth activity is using a referral program.  A formalized referral program […]

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Word of Mouth Marketing with Social Media for Black-owned Businesses

Angela H. Byrd

[dropcap]T[/dropcap]he advent of social media is probably the most important thing that has happened to word of mouth marketing since the telephone was invented. Never before has it been so easy for people to discuss and recommend products and services to their friends and family. The opposite is also true […]