video content producer
Content MarketingMarketingSearch Engine Optimization

5 Ways Content Marketing Can Benefit Black-Owned Businesses

ontent marketing is not just a fad. It’s a solid marketing strategy that has brought success to black businesses of all sizes. When black-owned businesses do content marketing correctly, they can expect to benefit for a long, long time. So, here are the top 5 ways content marketing can help …

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Utilizing Content Marketing Will Benefit Black-Owned Businesses
Content CreationContent MarketingMarketing

Why Utilizing Content Marketing Will Benefit Black-Owned Businesses

romoting your black owned business online in today’s short attention span theater isn’t easy. Even those companies that occupy the niche market space face stiff competition. Merely advertising or sending out promotional emails no longer cut it. For your business to stand out from the crowd, an effective content marketing …

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MarketingWord of Mouth Marketing

Incentivizing Word of Mouth Marketing Through a Referral Program

Black-owned businesses have traditionally thrived on offline word of mouth marketing.  However, social media and digital marketing platforms enables black businesses to level-up their word of mouth marketing plans. One of the most powerful strategies to spark word of mouth activity is using a referral program.  A formalized referral program …

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Social Media Icons
Getting CustomersMarketingSocial Media MarketingWord of Mouth Marketing

Word of Mouth Marketing with Social Media for Black-owned Businesses

he advent of social media is probably the most important thing that has happened to word of mouth marketing since the telephone was invented. Never before has it been so easy for people to discuss and recommend products and services to their friends and family. The opposite is also true …

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The Importance of Word of Mouth Marketing For Your Business
Getting CustomersMarketing

The Importance of Word of Mouth Marketing For Your Business

he concept of “word of mouth” (or WOM), the simple act of one person sharing something with others, has been around since the dawn of business. Word of mouth marketing is an attempt to influence and encourage this phenomenon, getting consumers to talk about a brand and recommend it to …

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