MarketingWord of Mouth Marketing

Incentivizing Word of Mouth Marketing Through a Referral Program

Black-owned businesses have traditionally thrived on offline word of mouth marketing.  However, social media and digital marketing platforms enables black businesses to level-up their word of mouth marketing plans. One of the most powerful strategies to spark word of mouth activity is using a referral program.  A formalized referral program …

READ MORE →
Social Media Icons
Getting CustomersMarketingSocial Media MarketingWord of Mouth Marketing

Word of Mouth Marketing with Social Media for Black-owned Businesses

he advent of social media is probably the most important thing that has happened to word of mouth marketing since the telephone was invented. Never before has it been so easy for people to discuss and recommend products and services to their friends and family. The opposite is also true …

READ MORE →
The Importance of Word of Mouth Marketing For Your Business
Getting CustomersMarketing

The Importance of Word of Mouth Marketing For Your Business

he concept of “word of mouth” (or WOM), the simple act of one person sharing something with others, has been around since the dawn of business. Word of mouth marketing is an attempt to influence and encourage this phenomenon, getting consumers to talk about a brand and recommend it to …

READ MORE →
Facebook-facebook-messenger logos
FacebookMarketingSocial MediaSocial Media Marketing

3 Ways to Use Facebook to Help Market Your Business

Facebook is a social network that continues to grow and has developed into not only a way for people to reach out and connect with friends and family, but it has also become a powerful marketing tool for businesses. Being the one of the go-to marketing platform for business means …

READ MORE →
Business Resources

How Black Businesses and Consumers Benefit From Local Chambers of Commerce

A chamber of commerce is a local business network designed to help business owners in the same town or area connect with one another. The overall goal of local chambers is to help support local businesses and to improve the community. Chamber Services Build Stronger Businesses Chambers work to further …

READ MORE →
Email marketing using social media
E-mail MarketingSocial Media Marketing

5 Strategies To Get More Email Subscribers Using Social Media

These 5 Proven Marketing Tactics Can Help You Get More Subscribers on Your List It can be a daunting task to grow your list of email subscribers; however, if your business is active on social media, you have a tremendous tool at your disposal. Social media can get you in …

READ MORE →
Digital MarketingMarketingSocial MediaSocial Media Marketing

Getting Friendly With Your Followers Makes Social Media Work For You

o other advertising option offers the possibilities and freedoms of social media marketing. Your customization choices are only limited by the technology of the time, and you should always keep ahead of the curve. This article will focus on how to build a unique marketing plan that helps you stand …

READ MORE →
Digital MarketingMarketingSocial Media Marketing

How Social Media Marketing Can Make You Money

ocial media marketing can be a very daunting task, especially if you are new to the process. Knowing what to do and not to do is the key to your success in this area. The tips given in the article below will help you to maximize your return on your …

READ MORE →
MarketingSocial Media

Getting The Most From Social Media Marketing

ou can use social media sites as a way to market your business, services or products. However, there are things that need to be done a particular way in order to prevent failure. The article that follows will help you learn the best methods to use in social media marketing. …

READ MORE →
Digital MarketingE-mail MarketingGetting Customers

5 Digital Marketing “Must Haves” to Grow Your Customer List 

any small businesses do not have a digital marketing plan.  In order to build and grow successful businesses small businesses need to invest in digital marketing.  According to the 2016 Small Business Technology Impact Study, small business should have a business website and social media involvement. Here are five (5) …

READ MORE →