Angela H. Byrd

[dropcap]C[/dropcap]ontent marketing is not just a fad. It’s a solid marketing strategy that has brought success to black businesses of all sizes. When black-owned businesses do content marketing correctly, they can expect to benefit for a long, long time. So, here are the top 5 ways content marketing can help […]

[dropcap]P[/dropcap]romoting your black owned business online in today’s short attention span theater isn’t easy. Even those companies that occupy the niche market space face stiff competition. Merely advertising or sending out promotional emails no longer cut it. For your business to stand out from the crowd, an effective content marketing […]

Black-owned businesses have traditionally thrived on offline word of mouth marketing.  However, social media and digital marketing platforms enables black businesses to level-up their word of mouth marketing plans. One of the most powerful strategies to spark word of mouth activity is using a referral program.  A formalized referral program […]

[dropcap]T[/dropcap]he advent of social media is probably the most important thing that has happened to word of mouth marketing since the telephone was invented. Never before has it been so easy for people to discuss and recommend products and services to their friends and family. The opposite is also true […]

[dropcap]T[/dropcap]he concept of “word of mouth” (or WOM), the simple act of one person sharing something with others, has been around since the dawn of business. Word of mouth marketing is an attempt to influence and encourage this phenomenon, getting consumers to talk about a brand and recommend it to […]

Facebook is a social network that continues to grow and has developed into not only a way for people to reach out and connect with friends and family, but it has also become a powerful marketing tool for businesses. Being the one of the go-to marketing platform for business means […]

A chamber of commerce is a local business network designed to help business owners in the same town or area connect with one another. The overall goal of local chambers is to help support local businesses and to improve the community. Chamber Services Build Stronger Businesses Chambers work to further […]

These 5 Proven Marketing Tactics Can Help You Get More Subscribers on Your List It can be a daunting task to grow your list of email subscribers; however, if your business is active on social media, you have a tremendous tool at your disposal. Social media can get you in […]

[dropcap]N[/dropcap]o other advertising option offers the possibilities and freedoms of social media marketing. Your customization choices are only limited by the technology of the time, and you should always keep ahead of the curve. This article will focus on how to build a unique marketing plan that helps you stand […]

[dropcap]S[/dropcap]ocial media marketing can be a very daunting task, especially if you are new to the process. Knowing what to do and not to do is the key to your success in this area. The tips given in the article below will help you to maximize your return on your […]