The value of an email list cannot be understated. Often times, an organization’s list is its most
valuable asset because it opens them – and the partner organizations they partner with – up to warm
prospects that become conversions.
Email lists can grow to be quite valuable, over the course of the life of your site, as you earn new opt-
ins. But the process of adding email addresses to your email database requires you to think of new
and interesting inducements to get your prospects to cough up the coveted email addresses.
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Here are seven ways to do it:
1. Free eBook, Cheat Sheet or Checklist Download
Offering a free digital product such as an eBook, cheat sheet or checklist is a great way to encourage
opt-ins. In fact, this is one of the most common tactics. More likely still, you have probably opted-in
yourself for a free digital information product offer. If you are concerned about where the content will
come from, consider editing your old blog posts into a slick PDF and voila!
2. Free Newsletter Offer
Another great way to grow your email list is to start a newsletter with valuable tips for your target
customers. This is another good excuse to re purpose your blog content. Getting users who enjoy
your blog to sign up for your newsletter is a great way to recapture them a little later.
3. Add a Sign-up Button to Your Facebook Page
You are probably already building a following on social media platforms like Facebook. Adding a sign-
up button to your Facebook page is a great way to continue the engagement off of social media,
where conversions happen in your own court.
4. Host an Event
Hosting an event is a great way to gather sign-ups. If you can think of a sufficiently creative event,
you can draw in prospects who might be interested in attending. Events for customer includes online
virtual events. If you make your event open to the public, you can collect email addresses from
5. Offer a Coupon or Discount
If you’re in e-commerce, you can’t go wrong with a coupon code. Offer visitors to your website a
discount on their first purchase and collect their email. Once they’re on your customers list you can
communicate with them regularly about new offerings or promotions.
6. Add a Sign-Up Button to Your Signature
Make use of signature line on your email communications when you are sending communications to
prospective customers. Add an email list sign-up button to your signature line is a great way to
capture more opt-ins.
7. Ask Them to Share
Use your existing list to grow itself by asking your audience to invite their friends! Add an “invite a
friend” line your emails and encourage your happy customers to share your product & services with
their friends and family.
Thank you for reading!
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