MarketingWord of Mouth Marketing

Incentivizing Word of Mouth Marketing Through a Referral Program

Black-owned businesses have traditionally thrived on offline word of mouth marketing.  However, social media and digital marketing platforms enables black businesses to level-up their word of mouth marketing plans. One of the most powerful strategies to spark word of mouth activity is using a referral program.  A formalized referral program …

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Social Media Icons
Getting CustomersMarketingSocial Media MarketingWord of Mouth Marketing

Word of Mouth Marketing with Social Media for Black-owned Businesses

he advent of social media is probably the most important thing that has happened to word of mouth marketing since the telephone was invented. Never before has it been so easy for people to discuss and recommend products and services to their friends and family. The opposite is also true …

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The Importance of Word of Mouth Marketing For Your Business
Getting CustomersMarketing

The Importance of Word of Mouth Marketing For Your Business

he concept of “word of mouth” (or WOM), the simple act of one person sharing something with others, has been around since the dawn of business. Word of mouth marketing is an attempt to influence and encourage this phenomenon, getting consumers to talk about a brand and recommend it to …

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Facebook-facebook-messenger logos
FacebookMarketingSocial MediaSocial Media Marketing

3 Ways to Use Facebook to Help Market Your Business

Facebook is a social network that continues to grow and has developed into not only a way for people to reach out and connect with friends and family, but it has also become a powerful marketing tool for businesses. Being the one of the go-to marketing platform for business means …

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Business Resources

How Black Businesses and Consumers Benefit From Local Chambers of Commerce

A chamber of commerce is a local business network designed to help business owners in the same town or area connect with one another. The overall goal of local chambers is to help support local businesses and to improve the community. Chamber Services Build Stronger Businesses Chambers work to further …

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email-list-building
E-mail MarketingGetting Customers

7 Ways to Grow Your Email List

he value of an email list cannot be understated. Often times, an organization’s list is its most valuable asset because it opens them – and the partner organizations they partner with – up to warm prospects that become conversions. Email lists can grow to be quite valuable, over the course …

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Social MediaSocial Media MarketingUncategorized

How to Create an Interesting Social Media Page for a Boring Niche

If you look for advice on how to create a buzzing social media channel, you’ll find that the general consensus is to try to offer something of genuine value. Your aim is to try and create something that people will be entertained or informed by and that way to think …

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To have successful social media page one thing you need to do is provide value
Digital MarketingGetting CustomersSocial Media Marketing

Why You Need to Provide Value to Have a Great Social Media Page

The One Thing You Need to do to Succeed ant to build a big social media page with thousands of followers? Hoping you can use this to build awareness for your brand and drive traffic and sales? Great! But if any of that is going to happen, then you need …

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Business blogging
Digital MarketingGetting Customers

Four Reasons Why Blogging Is Important For Your Business

Why is blogging a good strategy? Regardless if you are a small business or a national company, blogging is integral to your online marketing strategy. A blog enables you to build trust by being a source of information and provide another source to deepen the connection with your customer. Blogs …

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Digital MarketingGetting Customers

5 Powerful Reasons To Use Video To Get More Customers

According to a report from HubSpot Research, more than 50% of consumers want to see videos from brands … more than any other type of content. Video is useful for more than entertainment, too. Video on landing pages is capable of increasing conversion rates by over 80%, and the mere …

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