[dropcap]S[/dropcap]mall business owners and entrepreneurs don’t need a large marketing budget to start their business or grow their customer base. You can promote your business to a target audience based on specific industries or geographical location with free or low-cost social media budget. That’s the great thing about social media. If you have a social media marketing plan you can build your business through social media channels.

So to get started you need three (3) things:

1. A website. Your website doesn’t have to be elaborate. It can be a one-page website where you can collect names and email addresses of your target customers. Promoting your business on social media won’t amount to a hill of beans or translate into sales if you are not able to build a customer list. When people like or engage with your content, you need a place to send them so that you can develop a relationship with them. If you can only communicate with your customers or potential customers only through social media, then you are missing the whole point for being on social media. If Facebook or Instagram shuts down, what happens to your list of followers? So if you don’t have your own digital home, i.e. a website. Get one right away.

2. Create a Facebook Business Page. If you have a personal Facebook account, but do have a Facebook Page for your business, you need to create one. Facebook Business accounts offers many free and paid marketing and promotional tools for your business. Strategically using these tools will expose your business to your target audience and help you build your customer list.

3. Social Media Marketing Plan. You could spend many hours posting on social media without getting the desired results you want — increased sales and revenues. So just being on social media and posting is not enough, you need a strategic plan that will grow and build your business.

Entrepreneurs and small business owners must have strategic online presences in order to compete in the marketplace and grow their businesses. Having these three tools are the quickest and best way to get started. Visit us at www.cachetnetwork.com to find out how we can assist you.


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