Why is blogging a good strategy?

Regardless if you are a small business or a national company, blogging is integral to your online marketing strategy. A blog enables you to build trust by being a source of information and provide another source to deepen the connection with your customer. Blogs are a good way to inform your potential customers and clients about you, your business, your product and/or your service. It’s also another way to not only develop your brand; but to position you as an expert in in your subject or industry. So here are four reasons why blogging is important for your business:

Blogs drive traffic to your website

Your blog gives your the opportunity to create relevant content for your customers. This marketing tactic can drive traffic back to your website. Your website’s blog should be the foundation for all of your social media platforms.

While your business may be on Facebook, Pinterest, Twitter or LinkedIN, you can post links of your blog articles to all of your social media site/accounts. Give your social followers are reason to click back through to your website.

Blogs increase your SEO (Search Engine Optimization) results

Fresh content is still key to beating out your competitors on the search engine results page. Use keywords in your articles, listing the keywords you want your business to be found with. Blogging regularly about your business, industry, product or customer lifestyle will naturally increase your search keywords. Keywords and topics on your website are a significant way in which Google (and other search engines) find your site for these searched words.

Blogs position your brand as an industry leader

Well written articles demonstrate your company as an industry leader. By posting topics which resonate with your market and show your knowledge, you are marketing your skills for your business, service or product too.

If you are a retailer, for example, write blog posts about your products. Your customers will get to know you as the knowledge source for the products they want. If you are in Business 2 Business, post articulate, well researched articles about your service. Become the hub, or the place to be, for your industry.

You are building trust, too. The more you can show that you are well-versed in your field, the more likely your consumer will trust you to supply what they need. Your customers additionally benefit from the learning you provide them.

Blogs develop better customer relationships

Blogs provide another source to deepen the connection with your customer. By connecting directly on your website, your clients are able to get to know your business or product from the comfort of your online home base. Again, build trust by being a source of information. Consumers like to be informed, and appreciate that you are the one teaching them.

Additionally, just as on your other social sites, respond to comments and interact with your consumer. If they have questions about a product you are writing about, respond to them directly on your website. Unlike many social sites, a blog is generally searchable on your site for some time. Your website comments last longer than on a Twitter response or Facebook post. Other customers will see your interactions too.

Thank you for reading!

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