5 Ways Content Marketing Can Benefit Black-Owned Businesses
ontent marketing is not just a fad. It’s a solid marketing strategy that has brought success to black businesses of all sizes. When black-owned businesses do content marketing correctly, they can expect to benefit for a long, long time. So, here are the top 5 ways content marketing can help …
Why Utilizing Content Marketing Will Benefit Black-Owned Businesses
romoting your black owned business online in today’s short attention span theater isn’t easy. Even those companies that occupy the niche market space face stiff competition. Merely advertising or sending out promotional emails no longer cut it. For your business to stand out from the crowd, an effective content marketing …
Incentivizing Word of Mouth Marketing Through a Referral Program
Black-owned businesses have traditionally thrived on offline word of mouth marketing. However, social media and digital marketing platforms enables black businesses to level-up their word of mouth marketing plans. One of the most powerful strategies to spark word of mouth activity is using a referral program. A formalized referral program …
Word of Mouth Marketing with Social Media for Black-owned Businesses
he advent of social media is probably the most important thing that has happened to word of mouth marketing since the telephone was invented. Never before has it been so easy for people to discuss and recommend products and services to their friends and family. The opposite is also true …
The Importance of Word of Mouth Marketing For Your Business
he concept of “word of mouth” (or WOM), the simple act of one person sharing something with others, has been around since the dawn of business. Word of mouth marketing is an attempt to influence and encourage this phenomenon, getting consumers to talk about a brand and recommend it to …
3 Ways to Use Facebook to Help Market Your Business
Facebook is a social network that continues to grow and has developed into not only a way for people to reach out and connect with friends and family, but it has also become a powerful marketing tool for businesses. Being the one of the go-to marketing platform for business means …
7 Ways to Grow Your Email List
he value of an email list cannot be understated. Often times, an organization’s list is its most valuable asset because it opens them – and the partner organizations they partner with – up to warm prospects that become conversions. Email lists can grow to be quite valuable, over the course …
How to Create an Interesting Social Media Page for a Boring Niche
If you look for advice on how to create a buzzing social media channel, you’ll find that the general consensus is to try to offer something of genuine value. Your aim is to try and create something that people will be entertained or informed by and that way to think …
Why You Need to Provide Value to Have a Great Social Media Page
The One Thing You Need to do to Succeed ant to build a big social media page with thousands of followers? Hoping you can use this to build awareness for your brand and drive traffic and sales? Great! But if any of that is going to happen, then you need …
Four Reasons Why Blogging Is Important For Your Business
Why is blogging a good strategy? Regardless if you are a small business or a national company, blogging is integral to your online marketing strategy. A blog enables you to build trust by being a source of information and provide another source to deepen the connection with your customer. Blogs …